# Varun Choraria

> Senior Manager, Marketing at GTM Buddy. Writer on B2B SaaS, go-to-market strategy, and the intersection of AI and human judgment in modern sales.

## About

Varun Choraria is a B2B SaaS marketing operator with over a decade of experience. He leads marketing at GTM Buddy, a Revenue Activation platform for B2B sales teams. He writes about go-to-market strategy, sales enablement, content, and the evolving role of AI in B2B revenue teams.

## Writing

- [/notes](/blog/) — longer essays on B2B marketing, GTM strategy, and AI in sales
- [/til](/til/) — short atomic notes and observations

## Work

- [/work](/work/) — professional background and current role
- [/about](/about/) — extended bio

## Side Projects

- [/side-quests](/side-quests/) — personal projects and experiments

## Beyond Work

- [/fun](/fun/) — book, speaking, and podcast work
  - **Book:** *Miracle-preneuring: Why anyone can and should be an entrepreneur* (2016) — self-published, covered by Forbes, Entrepreneur, and 50+ outlets. Available on Amazon and Apple Books.
  - **Speaking:** talks on product marketing and B2B GTM at Wynter, Product Marketing Alliance, AIC Prestige / AIM / Niti Aayog / Microsoft For Startups, and others.
  - **Podcast:** co-hosted *The Edge Podcast for CHROs* (2021, two seasons) — future of work, guests from GoJek, Infosys, Oracle, Razorpay, Doist, and others.

## Contact

- Cal.com: https://cal.com/varun-choraria/30min
- Ask ChatGPT: https://chatgpt.com/?q=Who+is+Varun+Choraria+and+what+does+he+write+about%3F
- Ask Claude: https://claude.ai/new?q=Who+is+Varun+Choraria+and+what+does+he+write+about%3F
- Ask Perplexity: https://www.perplexity.ai/search?q=Who+is+Varun+Choraria+and+what+does+he+write+about%3F