I work across growth strategy, product marketing, and AI. You can hire me for one hard decision, a defined project, or an ongoing leadership role.

Book 30 minutes on my calendar. Bring the target, problem, or plan you are working through.

What you can hire me to do

Build a growth and pipeline plan

Work backward from the revenue goal. Set a believable pipeline target. Choose the channels and campaigns worth funding. Build the funnel view, budget, forecast, and review process needed to run the plan.

You get a clear answer to three questions: what are we doing, why should it work, and what will tell us if it is working?

Make the product easier to understand and sell

Positioning, messaging, launches, sales enablement, competitive work, PLG, and lifecycle.

This work has its own B2B SaaS product marketing consulting page.

Make AI useful inside marketing

AI strategy, leadership workshops, team training, workflow design, marketing agents, AEO and GEO, reporting, and quality checks.

This work has its own AI B2B marketing consulting page.

Lead marketing without a full-time hire

Set priorities, run weekly reviews, manage the team and agencies, watch pipeline, help with hiring, and give founders or leadership one senior person accountable for the whole plan.

Choose how we work

Workshop

Use a workshop when the team needs a shared decision before it needs more work. Good topics include AI strategy, positioning, a pipeline plan, a launch, or team design.

The output is a decision, plan, owners, measures, and next steps. Not inspiration that dies on Monday.

Defined project

Use a project when the outcome is clear enough to name. I lead the thinking and help ship the work needed to reach it.

Examples include a positioning reset, product launch, AI workflow, AEO and GEO program, pipeline plan, or marketing review.

Ongoing consulting or fractional leadership

Use an ongoing contract when the work needs senior attention over several cycles. I can set the pace, review pipeline, guide the team, manage key work, and help the plan improve as the market responds.

This is not a fallback offer. Some marketing problems only become visible after the first plan meets real buyers.

If the plan needs more hands, I can bring in Grow & Close, the senior-led, AI-native GTM studio I am building.

Talk through the right way to work together.

Why teams call me

The pipeline target and the marketing plan do not add up

The target came from the board plan. The channel plan came later. Sales, marketing, and finance now use different assumptions about deal size, conversion, sales cycle, and who creates pipeline.

A target is useful. A target built on hidden assumptions is wishful thinking in a spreadsheet.

The product changed, but the story did not

New products, segments, and use cases were added. The homepage still tells the old story. Sales has adapted through private decks and calls. Marketing is trying to support every version at once.

This looks like a copy problem. It is usually a choice problem first.

The team is busy, but the work does not build on itself

Campaigns ship. Content ships. Reports ship. The next quarter starts from zero because decisions, lessons, and customer evidence live in different heads and documents.

More output will not fix that. Clear priorities, shared context, and regular review can.

The company needs senior marketing judgment, but not another full-time leader

The founder or CMO is the bottleneck. A small team and several agencies need direction. Important work crosses growth, product marketing, sales, and AI.

The gap is not another pair of hands. It is one person who can make tradeoffs, connect the work, and keep the result visible.

Pipeline numbers belong in the room

A marketing leader who will not discuss pipeline is avoiding the job. A marketing leader who claims full control over revenue is ignoring how B2B SaaS works.

I work between those two positions.

We agree on the revenue goal, pipeline target, assumptions, attribution rules, and measures before the work starts. Then we report what marketing created or influenced, what converted, what stalled, what the work cost, and what changes next.

Attribution will not be perfect. The number will still be visible. Misses will be explained, not buried inside a slide.

How the work happens

Find the truth. Review pipeline, customer and sales calls, campaign results, product use, budgets, old plans, and current work.

Make the choices. Agree on the audience, problem, message, channel, target, owner, budget, and what waits.

Ship the work. Build the campaign, page, launch, sales material, workflow, report, or plan needed to move the result.

Review and improve. Look at what happened, challenge the assumptions, and change the plan. Ongoing work repeats this loop.

I lead the senior work. Delivery can run through me, your team and agencies, or Grow & Close. You always know who owns the result.

Proof

At GTM Buddy, I led a team of three and four agencies against a six-figure budget, with seven figures in active pipeline. I also built the pipeline view used by leadership and investors.
At Freshworks, I set up PLG expansion work that produced six figures in expansion ARR in about eight months.
At Vymo, I worked in the first product marketing team across APAC and North America while the company grew from roughly $5M to $20M ARR.
In consulting work, I built a sales content system used by 200+ reps with more than 95% adoption and worked on positioning and outbound tied to two enterprise wins.

The fuller record is on my work page. Systems and experiments I build in public are on GitHub.

Common questions

Are you a strategist or an executor?

Both. I help make the decision and stay close enough to the work to learn whether it was right.

Will you own a pipeline number?

Yes, within a clear growth model. We define what marketing owns, what it influences, which assumptions sit with sales or product, and how progress is reported.

Do you work with early-stage companies?

Yes. The goal changes with the stage. Early work may focus on buyer research, positioning, the offer, and the first repeatable tests. Later work can carry a larger pipeline target, team, and budget.

Who does the work?

I lead it. Depending on scope, I can build key parts myself, work through your team and agencies, or add execution capacity through Grow & Close.

Bring me the real problem

You do not need to diagnose it before the call. Bring the pipeline model, launch plan, AI question, team problem, or list of competing priorities.

We will work out whether it needs a workshop, a defined project, or an ongoing role.

Book a 30-minute conversation.