Work

Roles, responsibilities, and selected consulting work.

This page is the full record: roles, scope, teams, and outcomes. I’m open to senior full-time roles anywhere in the world, and LinkedIn is the best way to start that conversation. If you’d rather hire the work than the person, here’s how I run engagements.

Outcomes are stated as rates, multiples, and adoption rather than as a former employer’s revenue. The absolute figures are on my resume, which I’m happy to share.

If you want to know how I think before we talk, start with the essays or what I build on the side.

Current

B2B SaaS Marketing Consultant

2026-present

  • Advising B2B SaaS companies on growth strategy, pipeline, positioning, product marketing, and AI
  • Running workshops, defined projects, and ongoing marketing leadership
  • Building AI-first marketing systems with small teams and agents

Past

Senior Manager, Marketing

Jan 2026 - Aug 2026 · GTM Buddy · Bangalore

  • Led an inherited team of 3 (Performance Marketer, Designer, SalesOps) and 4 agencies that sourced $2M+ in pipeline on a $500K annual marketing budget
  • Transformed the team to AI-first operations, integrating GitHub, Cursor, Claude, Codex, and Swan into daily work: automated sales signal detection, account research, and meeting prep
  • Designed and built a company-wide GTM data dashboard unifying pipeline, campaign performance, and revenue attribution, which became the single source of truth for investors and leadership
  • Launched Nucleus end-to-end: positioning, messaging, sales enablement, and go-to-market strategy, securing 20 customers in alpha
  • Redesigned the website and brand identity, which became the #1 lead generation channel with a 65% increase in branded search traffic
  • Built automated GTM workflows via Swan: website deanonymization into automated AE first-touch, pipeline health monitoring on Slack, and account research and meeting-prep automation
  • Created and filed a trademark for Revenue Activation, a new category at the intersection of revenue operations and customer activation
  • Founded the SDR motion from scratch, generating 2 qualified meetings in the first month
  • Managed founder brand: 35+ podcast appearances in one quarter (800K+ combined views), LinkedIn grown to 200K+ impressions, and a Forbes feature placement
  • Drove 9 qualified leads through AEO and GEO, positioning the company inside AI-generated answers across ChatGPT, Perplexity, and Claude

Lead, Product Marketing (PLG)

May 2024 - Jan 2026 · Freshworks Inc (FRSH) · Bangalore

  • Drove expansion ARR through PLG campaigns with $0 in paid media
  • Ran the PLG campaign across Top, Mid, and Digital tiers for CX products: 2,778 PQLs converting at 17.5% into paying customers
  • Led the competitive campaign against Intercom for Freshdesk Omni, converting at 11.6%, which was 5.7x the average
  • Ran the multi-competitor “Switch to Freshsales” campaign, generating 775 qualified leads across 22,382 sessions
  • Set up the PLG motion for Freshsales, and developed the market launch strategy for Freddy AI Agent
  • Championed adoption of ChatGPT and built Freddy Sidekick, a custom GPT for 40+ PMMs trained on internal knowledge: >95% team adoption within weeks, cutting research time by 60-70%
  • Helped build the CX PLG charter for 2025
  • Spearheaded the demo experience transformation, prototyping the resource hub and demo centre to shorten the self-serve buyer journey
  • Won the Mid Tier Connect 2025 Award for contributions to PLG

Product Marketing & GTM, Americas

Oct 2022 - Apr 2024 · Vymo Inc · Chicago, IL

  • Relocated to Chicago as the sole product marketer for North America
  • Owned sales enablement that influenced enterprise ARR inside a single quarter
  • Led solution packaging and product launches with solution engineers, sales, and product, driving 85% adoption across 400K+ end users in 7 countries
  • Defined ICP and GTM verticalisation, helping Vymo launch into multiple lines of business across 75+ enterprise deployments
  • Led competitive intelligence: Vymo named a Strong Performer in the Q3 2022 Forrester Wave, and featured in the Gartner Market Guide for Sales Enablement 2023
  • Won the FY23 Annual Award for product marketing work behind the first multi-million dollar deal win in the USA

Associate, Product Marketing & GTM, India & SEA

Apr 2020 - Aug 2022 · Vymo Technologies India · Bangalore

  • Cofounded the product marketing and GTM function
  • Led the launch of the sales enablement and content repository solution: 100% adoption within 15 days, and a 2x improvement in sales collateral adoption
  • Built a no-code cross-platform app for lead capture at event booths across 3 geographies, cutting time-to-first-meet for AEs to under 24 hours
  • Led packaging, positioning, and messaging for all key banking, insurance, and non-banking financial solutions
  • Won a Peer Award for exceptional contributions, and was promoted with an Outstanding Rating by the VP of Product Marketing

Growth Marketer, Content Marketing & Customer NPS

Jun 2019 - Mar 2020 · Vymo Technologies India · Bangalore

  • Led customer NPS campaigns across Capterra and G2, taking Vymo to 4.7/5 in 6 months, an 89% increase
  • Ghostwrote 3 thought leadership articles for the co-founder and CTO, published on the Forbes Technology Council
  • Set up the content writing function, hiring and managing a team of 3 remote freelance writers

Co-Founder & CEO

2016 - 2018 · WiseWords Interactive Studio · Bangalore · archived site

  • Founded the agency at 19, in my first year of university, and grew it to 10+ enterprise and SMB clients
  • Marquee clients included Pall Corp (acquired by Danaher Corp) and Time N Cash Management Consulting

Independent consulting

  • Vendasta (Canada, Series D): built an internal sales content repository on Notion, organised by product suite with a context note on every asset, used by 200+ sales agents with 100% adoption
  • Pazo (India, Series A): built the outbound motion from zero for enterprise facilities buyers, from list to sequences, directly impacting 2 enterprise logo wins
  • GTM Buddy (India, Series A): audited every sales asset by stage against rep engagement data, then rebuilt the set: first-call decks, call scripts, onboarding, battlecards, case studies, campaign assets
  • LucioAI (ZenLegal): rebuilt the target definition for a legal AI product after cold email failed against large firms, then ran outbound for events, founder chats and demo signups

The numbers behind these, on request.

Speaking, podcasts & publications

  • Hosted The Edge Podcast for CHROs, interviewing 29 senior leaders from Infosys, Oracle, GoJek, Zoho and others, and co-authored 5 articles on moneycontrol.com about the future of work
  • Delivered sessions on product marketing and B2B GTM at Wynter Games, AIC Prestige, NITI Aayog, AIM, Microsoft for Startups, and Headstart Network
  • Wrote and self-published Miracle-preneuring: Why Anyone Can and Should Be an Entrepreneur

More on my speaking page. The tools I build in public are side quests.