For about 7 years until 2025, I used to help products become winnable in the market. I’ve now shifted my focus to orchestrate the entire GTM systems, turning product bets into revenue outcomes.

1. Current (Jan 2026-present): I’m a Senior Manager, Marketing with GTM Buddy (Series A), the Revenue Activation Engine for the Agentic Sales Era. It’s my first rodeo as a manager, and I’m expanding my charter to own the entire marketing function, not just product marketing. I’m helping the company build, create, and defend a whole new Revenue Activation category while moving upmarket.

In the past

1. 2024-2026; 1.9 years: I led PLG product marketing at Freshworks (FRSH) for the customer experience products. My focus was driving new business and expansion PLG motions. I also built the PLG motion from scratch for the CRM products, now sunsetted. In 8 months, we did close to XXX,XXX in total PLG revenue with zero spend.

2. 2019-2024; 5 years: I was the founding product marketing member at Vymo Inc (Series C). During my time there, I led land-and-expand motions for both Asia and North America markets. I had pivoted there from growth marketing, where my focus used to be NPS and content.

3. I’m also the author of Miracle-preneuring: why anyone can and should be an entrepreneur. (Amazon, Apple Books, eBay)

4. I am also the former co-host of The Edge Podcast for CHROs.

5. What keeps me sane:

   1. Movies - here’s my recos.
   2. Books
   3. Bodybuilding
   4. Learning new skills

Get in touch

• LinkedIn