VC's Notes

Notes on GTM, product marketing, management, and side quests.

Work

Work

Roles, responsibilities, and selected consulting work.

Note: Always open to interesting opportunities across the world. With respect to professional engagements, LinkedIn is the best way to reach me.

Current

Senior Manager - Marketing (2026 - present)

GTM Buddy

  1. Responsible for new category creation - Revenue Activation
  2. Leading a team of 3 - design, data ops, and demand generation
  3. Responsible for messaging, positioning, product launches, and sales enablement
  4. Doubling down on making the marketing function AI-first in every workflow
  5. Own the success of the entire GTM motion, pipeline, win rates, and share of voice

Past

Lead, Product Marketing (2024-2026)

Freshworks Inc (FRSH)

  1. Setup PLG expansion campaigns and drove $XXX,XXX expansion ARR in ~8 months
  2. Helped build the CX PLG charter for 2025
  3. Championed the purchase of ChatGPT and built a custom GPT, Freddy Sidekick, for PMMs. The goal was faster first drafts and leveling the playing field across writing skills and data analysis for all 40 team members.
  4. Setup PLG for Freshsales, and drove $XXX expansion ARR
  5. Ran “Switch to Freshsales” campaign against tier-1 competitors, leading to a revenue impact of $XX,XXX ARR
  6. Shared multiple recommendations and wireframes to improve product onboarding and adoption for both CRM and CX products. Influenced roadmap items for 2025.
  7. Strategy plus execution of the Freddy AI Agent Q3-Q4 2024 holiday campaign
  8. Won Mid Tier Connect 2025 Award for impactful contributions in PLG

Sr. Associate, Product Marketing (2019-2024)

Vymo Inc

Growth Marketing, 2019

  1. Started off as a Growth Marketer in 2019, out of college. Led NPS campaigns across G2 Crowd, leading to a 4.8/5 rating and 50+ reviews in 3 months
  2. Ghostwriting for the co-founder and CTO on Forbes Technical Council blog / forum
  3. Built a no-code app using Glide and Zapier to capture and assign leads at event booths, ensuring automatic lead assignment in under 24 hours with automated follow-up

Product Marketing, APAC, 2020-2022

  1. Founding team member of the product marketing function
  2. Led packaging, messaging, and positioning for all BFSI verticals
  3. Helped launch Vymo Coach and Vymo Distribution Cloud
  4. Built battlecards for all tier-1 and tier-2 competitors
  5. Evaluated sales enablement tools, helped decide on purchasing GTM Buddy, became the admin, and led sales enablement efforts after that
  6. Won peer award for exceptional work and contributions
  7. Promoted with Outstanding Rating by the VP of Product Marketing and GTM

Product Marketing, USA + Canada, 2022-2024

  1. Relocated to Chicago, IL to support new market entry, ramp up a team of 20+ sales folks, and lead product marketing efforts for the geo
  2. Helped launch Vymo in the market for the insurance vertical
  3. Led multiple training sessions, solution packaging, and rip-and-replace campaigns

Co-founder and CEO, WiseWords Interactive Studio (2016-2019)

Wayback Machine - Website

  1. Student founder at 19. Freelanced on Fiverr initially to financially support myself. Saved money and co-founded my first LLP, WiseWordsPro Digital Solutions LLP. We offered website design, SEO, and content writing services.
  2. As the brand grew, WiseWordsPro LLP became WiseWords Creative Studio Pvt Ltd, serving enterprise brands with added services like video production and graphic design
  3. Worked with 25+ brands. Wound down operations in 2023.

Consulting Engagements

Multiple engagements:

  1. Canada, Series D client: Created a “SalesBuddy” content repository on Notion, used by 200+ reps with >95% adoption
  2. Series A client: Led positioning, messaging, and cold outreach for key use-cases directly impacting 2 enterprise logo wins
  3. Series A client: Launched AI products, led tier-1 competitive messaging, and drove website conversions via blogs and product pages
  4. Series A client: Helped set up the cold outbound motion for the email channel