Notes on GTM, marketing, career and other side quests

Inspired by Uses This, I’m creating this page to document the tools and software I use to get things done.

Hardware

  • MacBook Air, 13-inch, M2 chip, 8 GB RAM, 256 GB storage: Personal computer, and still a beast even in 2026.
  • MacBook Air, 13-inch, M4 chip, 24 GB RAM, 512 GB storage: Work laptop. It’s a beast for sure, but for some reason starts lagging badly on Zoom calls longer than 30 minutes. Turns out that’s because the computer doesn’t have active cooling. The keyboard travel isn’t as good as my M2 Air. Performance-wise, this is a huge level up for sure.
  • Samsung M8 Monitor: This is my monitor and TV. Easily one of the best purchases I’ve made.
  • Apple Watch SE: Got this in 2022, still runs pretty well. I use it to log my workouts. Funnily enough, not to see the time.
  • iPhone 16 Pro Max: Got the base model, and it runs really well. The titanium body is a huge plus.
  • AirPods Pro 2: Got this in 2022. It’s terrific and has survived a thousand falls, not kidding.
  • iPad Air, M1 chip, 11-inch: Used to be a replacement for a TV in 2022 when I lived alone abroad. In 2026, it continues to be a glorified Kindle and TV. I have the Apple Pencil too, but I rarely use it.
  • Apple HomePod mini: Terrific speaker.
  • Logitech MX Master 3S mouse, MX Keys, and palm rest: The best keyboard and mouse combo. Expensive, but I can type the fastest on it.

Software

  • Apple Books + Kindle: Apple Books because I used to pirate ebooks out of Library Genesis until it shut down. I then bought a Kindle subscription.
  • Google Chrome: Daily driver. I’ve tried Comet, Dia, Helium, Safari, and more. Nothing beats the portability and reliability of Chrome.
  • Claude, Codex: I’m a huge terminal guy. I use all my AI models from there.
  • CodexBar: Helps me monitor my Codex and Claude code usage from my menu bar.
  • Obsidian: This is the age of AI and Markdown files. I prefer software that I can truly own, customize, and that is mostly open source or free. Obsidian has been my daily driver for 5+ years now. I sync everything via iCloud.
  • Quartr: To listen to earnings calls.
  • Passwords, Apple Podcasts, Apple Music: I pay for Apple One, and their suite is unparalleled.
  • Perplexity: Got it free for a year via Airtel.
  • Letterboxd: Huge movie buff, so I catalog my movies there.
  • YouTube Premium: Highest-ROI subscription ever.
  • Apple TV, Netflix, Jio Hotstar, Mubi: For movies and TV shows.
  • GitHub, GitHub Pages, Jekyll: My website is hosted via these. It’s free.
  • Slack, Zoom, Google Workspace: Irreplaceable, and for office comms.
  • Base44: Vibe coding landing pages.
  • SwanAI: Automating GTM workflows, lead scoring, lead distribution, and automated outreach.
  • Clay, Apollo, KitAI: Scraping and enrichment.
  • Podpitch: To get my founder featured on podcasts and help with podcast distribution.
  • HubSpot: CRM and social media scheduling.
  • Figma: Designing. Daily driver for 7+ years now.
  • Webflow: Website builder and hosting.
  • Veed: Video editing and recording.
  • Screen Studio: To create GIFs and quick video recordings.
  • Google Analytics, Google Tag Manager, Google Search Console, Semrush: Website traffic, tagging, SEO, AEO, and GEO.
  • MCPs and skills: Playwright, marketing-skills.com, skills.sh, GA4, GSC, and Figma MCP.

Other

  • Furniture: Medium-quality stuff, but it’s super portable, cost-effective, and functional.
  • Under Armour: 95% of my wardrobe is from UA. Expensive, but insanely functional. It doesn’t fade or tear easily, and even athleisure looks classy and comfy in formal settings.