B2B SaaS Product Marketing Consultant
I help B2B SaaS teams make their product easier to understand, sell, and grow.
If three people at your company describe the product three different ways, that is not a messaging problem you can fix with a document. It shows up as slow deals, discounting, sales decks nobody uses, and launches that land with a thud.
That is usually a positioning problem, and it is fixable.
What does a B2B SaaS product marketing consultant do?
A product marketing consultant helps decide who the product is for, why buyers should care, how the company should tell the story, and what sales, marketing, and product need to take it to market.
The output is not one messaging document. It is a clearer product story that shows up in the website, launch, campaign, sales call, product, and pipeline.
Two essays that show how I think about this: problems tell you what to fix, pain points tell you why it matters and what “you’re not strategic enough” actually means. More on what I’ve shipped.
Book 30 minutes on my calendar to talk through the product, buyer, and result you need.
What you can hire me to do
Position the product
Choose the ICP, problem, category, value, proof, and message order. Turn internal product knowledge into a story buyers understand and sales can repeat.
Launch a product or feature
Set the goal, audience, story, plan, sales readiness, campaign, and measures. Treat a launch as a growth bet, not a list of tasks with a date.
Help sales win
Build pitch stories, use-case plays, battlecards, objection answers, deal support, and content reps can find while the deal is live.
Improve PLG and lifecycle
Connect product use to activation, adoption, expansion, and the right sales conversation. Build campaigns and in-product messages around what users do, not only what marketing wants to announce.
Build the product marketing system
Set up research, requests, priorities, shared documents, AI workflows, launch reviews, and ownership so the work stays useful after the first project.
The request is often not the real problem
The homepage rewrite may be an ICP decision nobody wants to make.
The launch plan may be weak because every feature is treated as important.
Sales may ignore the battlecard because it does not help with a live deal.
The new message may fail because the product, website, campaign, and sales story changed at different times.
A messaging framework nobody uses is not product marketing. It is a PDF.
Choose how we work
Workshop
Use a workshop to make a positioning choice, plan a launch, fix the sales story, set product marketing priorities, or align leaders around one answer.
Defined project
Use a project for a clear outcome such as positioning, a launch, sales enablement, competitive work, PLG, lifecycle, or a product marketing review.
I lead the thinking and help ship the connected work.
Ongoing consulting or fractional leadership
Use an ongoing contract when product marketing needs regular leadership across launches, sales, product, campaigns, research, and pipeline.
I can set priorities, run the review process, guide the team, support key deals and launches, and help the function improve over time.
If the plan needs broader execution, I can bring in Grow & Close while continuing to lead the product marketing work.
What we measure
Product marketing should have numbers, but the right number depends on the work.
- Positioning and website work: message testing, conversion, qualified pipeline, and sales feedback.
- Launches: reach, interest, adoption, pipeline, revenue, and what the market taught us.
- Sales enablement: use by reps, deal conversion, sales cycle, objections, and win or loss reasons.
- PLG and lifecycle: activation, adoption, expansion, retention, and revenue.
We agree on the result before the work starts. “People liked the new deck” is not enough.
How the work happens
Find the truth. Talk to customers, sales, product, founders, and the people closest to the number. Review calls, data, lost deals, current messages, and product use.
Make the choice. Choose the audience, problem, value, proof, message, goal, and work that matters now.
Ship the whole story. Connect the strategy to the page, launch, campaign, sales material, product message, and review.
Watch the result. Look at use, conversion, pipeline, adoption, and feedback. Change the story or plan when the evidence says it is wrong.
AI helps with research, call analysis, first drafts, testing, sales support, and keeping shared context current. It does not invent customer proof or make the final decision.
Proof
- At Vymo, I worked in the first product marketing team, led work across APAC and North America, launched products, supported market entry, and trained more than 20 salespeople.
- At Freshworks, I helped build the PLG charter and set up expansion work that produced six figures in expansion ARR in about eight months.
- At GTM Buddy, I led positioning, messaging, sales enablement, and the launch of Nucleus, which reached 20 alpha customers.
- In consulting work, I built a sales content system used by 200+ reps with more than 95% adoption and worked on positioning and outbound tied to two enterprise wins.
See the full record on my work page.
Common questions
Do you write the messaging and sales material?
Yes. I can make the strategy, write key work, and guide your team or agencies through the rest.
Can you work as a fractional product marketing leader?
Yes. I take ongoing work when the company needs regular senior ownership, not only a document or two calls each month.
Do you use AI in product marketing?
Yes. I use it for research, call analysis, drafts, testing, sales support, and shared knowledge. Customer evidence and final judgment stay real and human.
Will you work with our existing team and agencies?
Yes. I can lead their work, fill a gap, or add broader execution through Grow & Close.
Make the product easier to buy
Bring the positioning problem, launch, sales gap, or growth target. We will decide whether it needs a workshop, a defined project, or ongoing leadership.